Connect with Kids : Weekly News Stories : “Sesame Street Markets a New Line of DVDs For Toddlers – Despite Expert Guidelines.”

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Sesame Street Markets a New Line of DVDs For Toddlers – Despite Expert Guidelines.

Wednesday, May 17th, 2006
|CWK Producer





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“We are concerned that parents who hear that these programs are educational will feel that if they don’t let their children watch these programs that they’re doing a disservice to their children and putting [them] at a disadvantage.

– Dr. Sara Goza, pediatrician and president of the Georgia chapter of the American Academy of Pediatrics






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Before he turned two, Evan Craig only watched two hours of television – in his entire life.


“Even now, he’ll watch it,” his mom Jennifer says, “but he’s in-and-out.”


Of course Evan knows who Big Bird is – but what he doesn’t know is that Big Bird is in a big fight with pediatricians.


Sesame Street has just released a new line of DVDs for toddlers, but the American Academy of Pediatrics (AAP) recommends no television viewing for kids under the age of two.


“[It’s] such an important time in their lives for brain development; that there’s direct interaction with parents and caregivers for their cognitive, emotional, and social well-being and development – that we feel that TV viewing is not a necessary thing,” says Dr. Sara Goza, pediatrician and president of the AAP’s Georgia chapter.


But Sesame Street says these videos “offer age-appropriate content while entertaining, engaging and encouraging interaction between caregivers and their children.”


“Yes, they do encourage parents to be there and interact with their children while they’re doing it,” says Dr. Goza. “Will parents do that? No one knows.”


Will these videos help parents and kids interact with each other? Dr. Goza says the answer is not at all clear: “There’s no current science that shows that it’s good or that it’s educational or that any program is educational for children under that age.”


But there are studies that show that brain development is enhanced when parents read and play and spend time one-on-one with very young kids.


Dr. Daniel Siegel, a child psychiatrist, explains: “Having face-to-face communication-that actually is the best kind of nurturance for the child’s brain growth.”


And that’s exactly what Evan’s mom does. “I just wanted to have that time with him,” she says, “and not have someone else – or something else – do that for me. To me, the bigger picture is spending time with my son.”


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Tips for Parents

  • If you do allow your toddler to watch television, limit viewing time to 30-45 minutes a day. Watch with your child and make the experience interactive, and of course make sure the content is age-appropriate. (Zero to Three: National Center for Infants, Toddlers, and Families)

  • Habits start early. Get your children into the habit of reading, playing outside and eating healthy. (National Network for Child Care)

  • Watching television at an early age not only can create bad habits, but experts worry about the affect of TV content and media influence on a child’s body image and feelings towards violence and drug use. (Sara Goza, MD, pediatrician, AAP Chapter President)

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References

  • Center on Media and Child Health
  • American Academy of Pediatrics

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